Payments in Instagram

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Facebook Pay lets you make secure payments on Facebook, Instagram and Messenger. We will continue to expand Facebook Pay to more countries, apps and people over time for a seamless payment experience across our apps.

Once you enter your payment method and account information, you can use Facebook Pay to make purchases, send money or donate within Facebook, Instagram and Messenger (Availability and use cases vary by country). Items you buy with Facebook Pay on Instagram are covered by our Purchase Protection policy.

To get started with Facebook Pay on Instagram:

  1. Open the Instagram app for iOS or Android.
  2. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  3. Tap .
  4. Tap Orders and Payments.

From here, you can add a payment method, set up a PIN and see your payment activity.

If you have already set up Facebook Pay on Facebook, you may be able to connect your payment information to Instagram for a seamless payment experience across both apps (availability varies).

When you make a payment, you may be prompted to opt-in to save your payment information with Autofill on Facebook Pay for a faster payment experience next time.

For more information about Facebook Pay, visit pay.facebook.com.

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With Facebook Pay, you can connect your payment information from Instagram to Facebook and Messenger for a faster payment experience. You can also view payment history, manage payment methods and update your security settings in one place across apps.

Please note that this feature is currently not available if Shop Pay is your only payment method saved for Facebook Pay. Learn about accepted payment methods on Facebook Pay.

If you have Facebook Pay set up on Instagram and previously linked your Facebook and Instagram accounts, you can connect and disconnect payment information across the apps (availability varies by country).

Connect/Disconnect from Instagram
  1. Open the Instagram app for iOS or Android.
  2. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  3. Tap .
  4. Tap Orders and Payments.
  5. Tap Manage Facebook Pay Info.
  6. Tap next to Connect Facebook Pay Info to connect or disconnect your payment information.
  7. Next, tap Connect. You may be asked to enter your Facebook Pay PIN.
Connect/Disconnect from Facebook
  1. Open the Facebook app for iOS or Android.
  2. Tap in the bottom right of Facebook.
  3. Tap Facebook Pay.
  4. Tap Manage Facebook Pay Info.
  5. Tap next to Connect Facebook Pay Info to connect or disconnect your payment information.
  6. Next, tap Connect. You may be asked to enter your Facebook Pay PIN.

You may also be able to connect and disconnect your payment information through your Accounts Center.

Please note that when you disconnect, your payment information (including payment methods, delivery address, name, email and payment activity) will only be accessible on Facebook. You’ll still be able to see payments made through Instagram with Facebook Pay on Instagram.

When making a purchase on Instagram, you may receive an in-app request to connect your payment information from Facebook through Facebook Pay for checkout next time. To do so, select Connect when asked during checkout and provide additional information to authorize the use of payment info in Facebook Pay for current and future payments.

After connecting your payment info from Instagram to Facebook, you can add a payment method, create and set up a PIN and find your payment activity in one place across apps with Facebook Pay.

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For product pages showing Buy on Instagram, there are two ways to buy something:

  • Buy Now: If you are ready to buy a single product from a seller, tap Buy Now to proceed to checkout and complete your purchase.
  • Add to Cart: If you want to save a product and continue shopping, or save multiple products from the same seller to buy together, you can add them to your Cart and checkout when you're ready.

For product pages showing View on Website, you must complete the purchase on the seller's website. Learn more about which products can be bought on Instagram.

Buy Now on Instagram

To buy a product if you have not made a payment on Instagram before:

  1. Tap any product photo with a .
  2. Tap Buy Now.
  3. Select product specifications for your purchase (example: color, size), if necessary.
  4. Enter your delivery and payment information, then tap Next. If you have already set up Facebook Pay on Facebook, you may be able to connect your payment information to Instagram.
  5. Review your order details then tap Place Order.

Keep in mind that your payment and delivery information will be saved to Facebook Pay for future use when shopping or making a donation.

Note: If you’re entering your address for the first time, you must first enter an address that matches the address on your payment method. To ship to a different address, you can always add an additional delivery address.

 

To buy a product if you have previously made a payment on Instagram:

  1. Tap any product photo with a .
  2. Tap Buy Now.
  3. Select product specifications for your purchase (example: color, size), if necessary.
  4. If you have made a payment on Instagram before, your previously saved delivery and payment information will be filled in. Review your order details, then tap Place Order.

Keep in mind you can update your payment information or change your delivery address at any time.

Once you place your order, you'll see the option to create a PIN for easy and secure checkouts on future orders.

Buy from your Cart on Instagram

Any time you see Add to Cart on the product page, you can add multiple items from the same seller into your Cart and buy them together. Adding items to your Cart allows you to continue shopping and complete your purchase when you're ready.

To buy products in your Cart:

  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Cart, then select the Cart you'd like to view.
  4. Tap Go to Checkout at the bottom.
  5. If you have not made a payment on Instagram before, enter your delivery and payment information. If you have previously made a payment on Instagram, your previously saved delivery and payment information will be filled in.
  6. Tap Next at the bottom.
  7. Review your order details, then tap Place Order.

Keep in mind that products from different sellers in your Cart must be purchased separately.

About orders on Instagram

When you buy something on Instagram:

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To donate to a fundraiser on the Instagram app:

  1. Tap Donate on the fundraiser you want to donate to.
  2. Enter the amount you would like to donate, then tap Next.
  3. Enter your contact info, then tap Next in the top right.
  4. Enter your payment info, then tap Next in the top right.
  5. Choose your donation visibility. The person who started the fundraiser will always see how much you donated, but other people will only see what you choose to make public.
  6. Tap Donate.

Note that donations to personal fundraisers aren’t tax deductible, while donations to nonprofits fundraisers are tax deductible.

If you’re eligible to make donations to fundraisers on Instagram, you can use Facebook Pay for a seamless payment experience or one of the following payment options to donate:

  • Visa
  • Discover
  • Mastercard
  • American Express (USD only)
  • Paypal (USD only)

Learn more about Facebook Pay on Instagram. Learn more about personal fundraisers on Instagram.

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You can only buy something through Instagram on posts that show Buy on Instagram and Add to Cart or Buy Now on the product page. Please be aware that only eligible purchases made on Instagram are protected by our Purchase Protection policy.

Product pages that show View on Website mean that the products can only be bought on the seller's website and cannot be bought on Instagram. When you tap View on Website, you'll be taken to the seller's website to complete your purchase. Learn more about Instagram Shopping.

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Keep in mind when buying products, this information applies only to posts that show Buy on Instagram and Add to Cart on the product page.

Facebook Pay offers the following payment methods to make donations and buy products on Instagram (availability varies).

  • Credit Card: Visa, Mastercard, American Express, Discover
  • Paypal account
  • Shop Pay account

Learn more about Shop Pay.

Please note that prepaid debit cards are not accepted at this time. Learn how to add or remove a payment method from your Instagram account.

Please be aware that you can't buy products on Instagram if the product pages show View on Website as these products must be bought on the seller's website. Only purchases made through Instagram are protected by our Purchase Protection Policy. Learn more about shopping on Instagram.

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Shop Pay is a payment method offered by the commerce platform Shopify. People can save their email address, phone number, payment credentials and shipping address in Shop Pay for use in future transactions.

Shop Pay is now available as a payment method in Facebook Pay when checking out from participating sellers on Instagram. When you choose to check out with Shop Pay, your payment method and shipping info from Shop Pay will be used to complete your order.

Learn about payment methods available in Facebook Pay.

What is Shopify?

Shopify is a commerce platform that provides tools for sellers to manage, market and grow their business. Many sellers use Shopify to power their shop on Instagram.

What is the Shop app?

Shopify also offers the Shop app, which allows people to manage and track orders made with Shop Pay. When you check out with Facebook Pay using Shop Pay as a payment method, you can manage and track your orders in both the Shop app and in Facebook Pay.

What data is shared with Shopify?

When you check out on Instagram using Shop Pay as a payment method, information about your purchase (including your order details and order tracking info) is shared with Shopify. Shopify may use your purchase info to improve its products and services according to its terms and policies, including to:

  • Provide you with services like order tracking and payment status updates
  • Recommend products, sellers and services in the Shop app

Learn more about how purchase info is shared with sellers.

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These features are only available on the latest version of the Instagram app. You can update your app in the App Store or Google Play Store.

If you are interested in paying for promoted Instagram posts, learn more about how to pay for promotions.

Sellers may offer discounts or promotional offers on their products. You may see discounts in a seller's shop or on product pages and some discounts will apply at checkout.

How do I apply a promo code to my order on Instagram?

If you have a promo code you want to use, you can enter this code at checkout to receive a discount on your order.

To apply a promo code:

  1. On the checkout page, scroll down to Offers.
  2. Tap Add Promo Code, then enter your promo code.
  3. Tap Save Changes.
Can I combine multiple offers and promo codes in a single order?

Discounts that apply at checkout can be applied to products on sale. Promo codes cannot be combined with other discounts that apply at checkout.

Your order may also qualify for offers directly from Instagram. Offers from Instagram may be combined with other discounts and are calculated after all other discounts, shipping fees, and taxes have been applied.

How do refunds work for orders with promotions?

Orders with promotions are eligible for Purchase Protection, and unless the product is final sale, you can return your order within 30 days after it has been delivered. The discounted amount is not eligible to be refunded.

Learn more about returning purchases on Instagram and our Purchase Protection policy.

How do I contact Instagram about a promotional offer?

If you need help with a promotional offer on Instagram, let us know.

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To get help with purchases made on Instagram, you'll need to contact the seller directly. Purchasing on Instagram is only available in the US at this time.

You can buy products featured in a post or story from certain people and brands you follow on Instagram anytime you see Add to Cart or Buy Now on the product page.

If you don't see Add to Cart or Buy Now on the product page, then you can only complete the purchase on the seller's website.

Learn more about which products can be bought on Instagram.

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Orders and Returns

This only applies to product pages on Instagram that show Buy on Instagram and Add to Cart, and to donations made to fundraisers on Instagram.

When you make a payment through Facebook Pay, we'll send you an order notification through the app and a confirmation to the email you entered at checkout. You can also find your order confirmation in your Orders and Payments.

Only purchases made through Buy on Instagram and Add to Cart appear in your Facebook Pay order history. Purchases made through Autofill or on a seller’s website will not appear in your order history. Please contact the seller for specific purchase details.

To view your order confirmation on Instagram:

Instagram app for Android and iPhone:
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Orders and Payments.
  4. Tap any order to review order confirmation and details.

You can cancel or return the order, or get help from the seller or Instagram through the email confirmation or in Orders and Payments.

Please note you won't be able to return items marked as a final purchase on the product page.

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You can only track orders through the Instagram app. Order tracking on a computer is not available at this time.

You can track orders you made with Facebook Pay on Instagram. We also send you an email and a notification in the app if the status of your order has changed.

To track your order on Instagram:

Instagram app for Android and iPhone:
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Orders and Payments.
  4. Tap the order you want to track.
  5. In your Order Details, you can see the shipping carrier (example: USPS, FedEx) and copy the tracking number to track it on the carrier's site.

Note: Tracking info may not be available for some orders. Orders completed on a seller’s website will not appear in your Facebook Pay order history, including those made with Autofill for Facebook Pay. Contact the seller for specific purchase details and tracking info.

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This is only about posts on Instagram with a Buy on Instagram option.

You can only return items through Instagram when you buy with Facebook Pay. Learn more about which products can be bought on Instagram.

To return something you purchased on Instagram with Facebook Pay:

Instagram app for Android and iPhone:
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Orders and Payments.
  4. Tap the order and item you want to return.
  5. Follow the on-screen instructions to start the return process.

If you don't see the item in your Orders and Payments, please contact the seller directly for help.

Note: For orders with multiple items, you’ll need to request a return for each item separately.

Returns for orders placed through Instagram:

  • 30 day returns: Unless the item is final sale, you can return your order at least 30 days after the order is delivered. You can see if something is final sale by looking for Final Sale in the product description and at checkout.
  • Return shipping costs: Buyers usually cover the shipping costs of returns, unless the return is covered by Purchase Protection.
  • Seller policies: Each seller has their own return policy, but all sellers accept returns for a minimum of 30 days (except for final sale items). You can see the specific return policy for a product on the order confirmation.
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You can cancel most purchases made with Facebook Pay on Instagram up to 30 minutes after the purchase was placed. If it's too late to cancel your order, you may be able to return it within 30 days of the purchase, where available.

To cancel your order:

Instagram app for Android and iPhone:
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Orders and Payments.
  4. Tap the order you want to cancel.
  5. Scroll down and tap Cancellations.
  6. Select a reason and tap Cancel Order.

Keep in mind that for orders with more than one item, cancelling one item will cancel the whole order.

Learn how to contact the seller or Instagram for help with your order.

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This only applies to products that show Buy on Instagram and Add to Cart on the product page.

Many products available for purchase on Instagram are covered under our Purchase Protection Policy. Please be aware that only eligible purchases on Instagram and Facebook are protected by our Purchase Protection Policy.

Learn more about which products can be bought on Instagram.

Purchase Protection means that you can request a refund if:

  • You didn't receive your order.
  • The product arrived damaged or is different than described on the product page.
  • The seller doesn't follow their stated refund policy.

If Instagram approves your purchase protection claim, you'll get a refund for the full purchase price of the product and any shipping costs.

Which purchases aren't covered by Purchase Protection?

Purchase Protection doesn't cover some types of orders, including:
  • Vehicles and rentals
  • Services
  • Orders that cost more than $2000 (including tax and shipping)

You can see all products and situations not covered by Purchase Protection in the full policy.

How do I file a Purchase Protection claim?

Learn how to file a purchase protection claim for your order.

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Get Support

We understand that coronavirus (COVID-19) is creating unexpected challenges for buyers and sellers in our community, and we're committed to supporting our buyers and sellers during this time.

We suggest following the guidelines from the Centers for Disease Control and Prevention (CDC) for how to stay healthy and help prevent the spread of coronavirus (COVID-19) while buying and selling on Instagram.

Here are some things you should know about buying and selling on Instagram during COVID-19.

Can I still place an order?

Yes, you can still place orders, but delivery times may be longer than usual, so please keep this in mind if your order is time-sensitive.

Learn more about Instagram Shopping.

Should I expect delays on my orders?

Depending on the seller and their fulfillment partners, your order may be delayed. For more information and help with your order, learn how to contact your seller directly.

How do I check the status of my order?

Thank you for being patient with our sellers during this time. You can see the tracking information for products you purchased on Instagram. Learn how to check the status of your order.

What can I do if my order is delayed?

We appreciate your patience as sellers may be facing inventory and fulfillment issues during this challenging time. Many purchases made on Instagram are covered by our Purchase Protection Policy. Purchase Protection is free and automatically covers eligible orders.

Learn more about how Purchase Protection works and what items are covered.

Can I cancel my order?

If you haven’t done so already, please try to contact the seller directly to see if they can resolve your issue. Learn how to contact the seller. If you are unable to resolve the issue, you may be able to cancel your order. Learn how to cancel.

Note that many purchases made on Instagram are covered by our Purchase Protection Policy. Learn more about how Purchase Protection works and what items are covered.

What should I know about selling on Instagram?

We want to reassure sellers that we won't penalize your account for not meeting performance standards during this challenging time.

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If you have an issue with an order you made on Instagram:

Contact the seller for help: After your first message to the business, they have 2 business days to reply to your message and resolve the issue.

Contact Instagram for help: If the business doesn't reply or resolve the issue within 2 business days, please let us know.

Learn what to do if:

  • Your order didn't arrive: We recommend waiting 2 days after the estimated delivery date in your order history. On the third business day, you can get help with your order.
  • The product is damaged or it doesn't match the description: If the shipment you received is damaged, not what you expected, you can get help with your order.
  • You didn't make this purchase: If you see an unauthorized purchase in your order history, please follow these steps.
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If you have an issue with something you purchased through Facebook Pay on Instagram, you can contact the seller or Instagram for help.

To get help with your order:

Instagram app for Android and iPhone:
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Orders and Payments.
  4. Tap the order you need help with.
  5. Scroll down and tap Get Help With Your Order.
  6. Select a reason and follow the on-screen instructions.

After reporting your issue, we'll review any messages between you and the seller about this order. You should receive a reply within 48 hours to the email address you entered at checkout. You can check this email address on the order confirmation page.

Note: For orders with multiple items, please file a separate claim for each item you need help with.

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Learn what to do if you see an ad you don’t like on Instagram.

If you think a seller or product goes against our Commerce Policies, you can report them.

To report a seller:

  1. Go to the profile of the seller you want to report.
  2. Tap (Android) or (iPhone) in the top right.
  3. Tap Report and follow the on-screen instructions.

To report a product:

  1. Go to the product page of the product you want to report.
  2. Tap (Android) or (iPhone) in the top right.
  3. Tap Report Item and select a reason.

To report a post containing a tagged product:

  1. Go to the post with a tagged product.
  2. Tap (Android) or (iPhone) in the top right.
  3. Tap Report and select a reason.
Keep in mind that your report is anonymous, except if you’re reporting an intellectual property infringement. The account you reported won’t see who reported them.

If you need help with your order

Learn what to do if you're having an issue with an order you made on Instagram. If you bought something through Instagram, you'll first need to contact the seller directly for help. If the seller hasn't responded to your message, you can contact Instagram for help.

Keep in mind that we may suspend or ban a seller if they go against our Commerce Policies. Buyers who file fraudulent claims are also subject to consequences outlined in our Purchase Protection Policies.

Learn more about how to avoid scams on Instagram.

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This only applies to product pages on Instagram that show Buy on Instagram and Add to Cart. Learn how to report a post or an ad you see.

If there's a purchase in your order history that you didn't make with Facebook Pay, please let us know:

Instagram app for Android and iPhone:
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Orders and Payments.
  4. Tap the unauthorized order.
  5. Scroll down and tap Get Help With Your Order.
  6. Select I didn't make this order and fill out the form with details about your issue.
  7. Tap Send.
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If you need help with a payment on Instagram, let us know.

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Change Account Settings

If you are interested in paying for promotions on Instagram, learn more about how to pay for promotions and accepted payment methods.

To add or remove a payment method with Facebook Pay on Instagram:

  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Orders and Payments.
  4. Tap Payment Settings.
  5. Tap an existing payment method to make an update, or tap Add Payment Method to add a new card or PayPal account.

To remove a payment method, select the card you want to remove and tap Remove Card at the bottom.

When you place an order on Instagram, you may receive a notification if there was an issue processing your payment information. Tap this notification or tap the order under Orders and Payments and follow the on-screen instructions to update your payment info.

Additionally, if you have already set up Facebook Pay on Facebook, you may be able to connect it to Instagram for a seamless payment experience across both apps (availability varies).

If you have additional questions or continue experiencing issues adding or removing your payment method, please let us know.

Note: we don't support RuPay or the Maestro card network.

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Once you’ve verified your bank account and personal information, you can update and remove your account information.

To update your payment method as a donor on Facebook Pay
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Go to the Menu at the top right.
  3. Tap Orders & Payments, then tap Payment Settings.
  4. Select Add Payment Method and follow the next steps.
To remove your bank account from Facebook Pay as a fundraiser
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Go to the Menu at the top right.
  3. Tap Orders & Payments, then tap Payment Settings.
  4. Select the account you would like to remove.
  5. Tap Remove Bank Account.
To update your payout method as a fundraiser
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap instagram-settingsSettings.
  3. Tap Account, then tap Fundraisers.
  4. Tap Payout Details.
  5. Follow the prompts to update your bank account.

Learn more about personal fundraisers on Instagram.

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If you made a purchase within 30 minutes and need to change your delivery address, you'll need to first cancel the order. If you no longer have the option to cancel your order and it hasn't yet shipped, you may be able to contact the seller for further assistance.

When you're checking out, you'll be able to add a new delivery address or update your current one as you scroll down to Delivery. You can also update your delivery address for future purchases.

To update your delivery address on Facebook Pay:

Instagram app for Android and iPhone:
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap .
  3. Tap Orders & Payments.
  4. Tap Payment Settings and select Shipping Address.
  5. Tap your current delivery address to update or select Add Shipping Address to add a new one.
  6. Tap Save.

You can select to set your new address as the default address for future orders.

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Privacy and Security

When you make payments with Facebook Pay, we’ll collect information about the purchase like transaction date, billing, shipping and contact details. Sellers may only use your email address for marketing purposes if you opt in during the checkout process. Merchants and sellers can also see public information.

Your payment method (example: credit card or bank account information) will be stored in a separate, secured network. The credit card and bank account numbers you provide will not be used to personalize your experience or inform the ads we show you.

As with our other products, the actions you take on Facebook and Instagram, including with Facebook Pay, can be used for purposes such as to deliver you more relevant content and ads, to provide customer support, and to promote safety and integrity (e.g., to investigate violations of our payments policies). Your payment card and bank account numbers will not be shared with anyone for marketing purposes without your consent.

When you check out using Shop Pay as a payment method, your purchase info (including your contact info and order details and order tracking info) is shared with Shopify. Shopify may use your purchase info to improve its products and services, according to its terms and policies, including to:

  • Provide you with services like order tracking and payment status updates
  • Recommend products, sellers and services in its Shop app

Learn more about Shop Pay.

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When a seller receives an order confirmation, they may receive the buyer's name, delivery address, phone number, email and purchase info, including the items purchased, the price of the items and any other info required to complete the order. This information may be used by the seller for order fulfillment, advertising and analytics purposes.

Keep in mind that:

  • We use encryption to protect your payments and keep your credentials secure. Learn how we protect your payment information.
  • When using checkout, no one can see your whole credit card number or PayPal password on Instagram after you enter it, even with your password.
  • Only you can see your payment and transaction history. Your activity, such as payments or purchases, will not be shared with your friends or to your profile or feed, unless you choose to share it.

When you opt-in with Autofill on Facebook Pay, we share with the merchant the payment info needed to complete the purchase and final shipping.

When you check out on Instagram using Shop Pay as a payment method, information about your purchase (including your order details and order tracking info) is shared with Shopify. Shopify may use your purchase info to improve its products and services according to its terms and policies, including to:

  • Provide you with services like order tracking and payment status updates
  • Recommend products, sellers and services in the Shop app

Learn more about Shop Pay.

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No, buying something on Instagram won't post to your followers' feeds or your activity status. Only you can see purchases you've made on Instagram.

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To set up your PIN for Facebook Pay:

  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Select Orders & Payments.
  4. Select Security and tap next to Always Ask for PIN to Confirm Payments.
  5. Next, enter a 4-digit number to setup your PIN. Then, enter that same number again to confirm your PIN.

For added security, you can opt to use Biometric Data (Android) or Face ID (iPhone) to confirm payments with Facebook Pay.

If you forget your PIN, from Security, select Change PIN and then Forgot PIN? From here, enter your Instagram password to reset your PIN.

If you suspect your PIN was hacked or compromised, contact support for help.

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Terms and Policies

We’ll store your payment, delivery and contact information, which you can edit or delete in your Instagram settings.

You can also opt in to receive marketing emails from the seller. If you would like more detailed information, please see our policies below.

Purchase Protection

Learn about Instagram's Purchase Protection Policy.

Data Policy

Learn about Instagram's Data Policy.

Community Payment Terms

Learn about Instagram's Community Payment Terms.

Facebook Payments Inc. Privacy Policy

Learn about Instagram and Facebook's Payments Privacy Policy.

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