Create an Instagram partnership ad code to share with partners
Branded content ads are now called partnership ads.
You can get a unique code to share with your partner to allow them to boost your content, including archived content, into partnership ads that feature both of your accounts in the header.
If organic content has been boosted as an ad on Instagram, that content can no longer be edited. However, you can boost Instagram content as a partnership ad or regular ad, even if it was previously boosted as a partnership ad or regular ad.
How partnership ad codes work for creators
- Allow partners to run ads with you. Sharing an ad code allows your partner to boost content, including archived content and hidden Collab posts, as a partnership ad for the next 180 days. Your content can be boosted by only one advertiser at a time. Note: Multiple advertisers cannot boost the same content at the same time.
- Tag them in your branded content. If the post, story or reel is branded content, they’ll be tagged as the paid partner and will replace any existing paid partner. Learn more about branded content on Instagram
- Doesn’t display as an ad on your profile. The ad won’t be visible on your profile, but it may appear as posted from your account instead of your partner’s if people are more likely to respond to it.
- The ad will be listed in the Ads Library. The Ad Library is Meta’s comprehensive hub for ads transparency and shows all active and public branded content that’s running on Facebook and Instagram. Learn more about the Meta Ad Library
Before you begin
- You must have a professional account on Instagram.
- You must remain compliant with our eligibility requirements for Instagram partnership ads and branded content.
- Your content must be in an eligible format for partnership ads.
Note: If you turn on the Get partnership ad code toggle or Allow brand partner to boost toggle (for branded content) during content creation on Instagram, you’ll see a screen if your content is ineligible to be used as a partnership ad.
How to get a partnership ad code
To allow a partner to boost your content using the partnership ad code post content creation:
- In the Instagram app, select the post, story or reel that you want to turn into a partnership ad from your Instagram profile.
- Tap the 3 dots
in the top right corner of your post, story or reel.
- Tap Partnership label & ads.
- Turn on the Get partnership ad code toggle.
Note: You can stop a code from being used to create any new ads by turning the toggle off. Any active ads using the code will continue running. - The code will appear. Tap Copy to save it to your clipboard or tap Share to send the code in a direct message to your partner.
To allow a partner to boost your content using the partnership ad code during content creation:
- In the Instagram app, create a post, story or reel.
- Tap Partnership label & ads.
Note: For stories, tapat the top of the story.
- Turn on the Get partnership ad code toggle.
Note: You can stop a code from being used to create any new ads by turning the toggle off. Any active ads using the code will continue running. - Tap Share to upload your post, story or reel.
- Once your content has been shared on Instagram, your partnership code is ready to share. Tap on the copy icon next to the code to save it to your clipboard or tap Share to send the code in a direct message to your partner.
Note: You can get a new code to share any time. Archiving your content does not remove ad code access from the advertiser.
Learn more
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