Tag Business Partners in Branded Content Posts

Anyone who needs to disclose branded content can apply for access to it within the app (under ‘Branded Content’ in Settings). Creators, public figures and publishers can tag business partners in branded content through feed and stories in Instagram.

To tag business partners in your branded content posts in feed:

  1. After you've selected a photo or video and added a caption, effects and filters, tap Next.
  2. Tap Advanced Settings.
  3. To search for the business, tap Tag Business Partner. Please keep in mind that, the business partner must have a business profile to appear in search results.
  4. Tap the name of the business you want to tag in your post.

If the business appears in the search results, but doesn't allow you to tag it, you must contact your business partner and ask to be approved. Once your post has been tagged, the business partner will receive a notification. They'll also have access to the post's insights.

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