About Branded Content
Branded content is content for which the creator has been compensated, either with money or something else of value, by a business partner.
Creators must tag the relevant brand or business partner when posting branded content, whether posting from a creator, business or personal account. This may include when products and services have been gifted for free.
You can review common scenarios to help you understand what counts as branded content and when you need to use the paid partnership label.
Things to note about branded content:
Our policies require anyone, no matter if they're on a creator, business or personal account, to tag business partners in their branded content when there's an exchange of value between a creator or publisher and a business partner.
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