About Branded Content
Anyone who meets our Partner Monetization policies can tag a business partner when they post branded content. This means that these accounts have a commercial relationship with the business partner that's mentioned, and that they were compensated in some way for the post.
Things to note about Branded Content:
  • When you add a partner, people will see Paid partnership with... above your posts.
  • Branded content posts are not the same as the ads you see on Instagram. You can create branded content ads in Ads Manager if the creator has allowed you to promote their content.
  • Before posting branded content, please read our Branded Content policies.
  • Steps vary depending on the type of branded content that gets labeled.
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