Requirements and functionality for affiliate and branded content on Instagram
Instagram’s affiliate program ended in August 2022. You’ll no longer be able to tag commission-eligible products in your content and existing content will no longer earn commission.
Affiliate and branded content can be used together on Instagram, but have different requirements and functionality.
Affiliate allows creators to share products and earn a commission for sales made. Branded content is content for which the creator has been compensated, either with money or something else of value, by a business partner.
Content shared by creators can be branded content, affiliate content or both.
Understand the difference between affiliate and branded content on Instagram
| Requirements | Branded Content | Affiliate |
|---|---|---|
✔ | ✔ | |
✔ | ✔ | |
✔ | ✔ | |
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✔ | ||
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Add product tags to Instagram content to earn commission | ✔ | |
Create content in Feed posts | ✔ | ✔ |
Create content in Stories | ✔ | ✔ |
Create content in Instagram in-stream video ads | ✔ | |
Create content in Live | ✔ | |
Create content in Reels | ✔ | ✔ |
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| English (US) | + |