Affiliate on Instagram was a test program which allowed some creators to tag eligible products in their content and earn a commission for sales.

On August 31 2022, Meta ended Instagram’s current affiliate program. This means that creators will no longer be able to tag commission-eligible products, and existing content will no longer earn commission. Creators will also no longer be able to create a shop to share affiliate product recommendations, and existing shops listing collections of affiliate products will be removed.

This decision reflected feedback from brands and creators, and is part of an ongoing commitment to providing the products and features they most value.

Meta will pay commission for any eligible purchases made before August 31 2022 after the program closes. This will be the last payment creators receive as part of the Instagram affiliate test.

Eligible creators and sellers who have previously used affiliate on Instagram have now been invited to creator marketplace, which helps connect brands with creators and makes it easier to collaborate on projects.

Creators can use the tool to indicate brands and topics of interest and explore opportunities to partner on brand deals without leaving the Instagram app.

All creators in the affiliate test program will automatically be eligible for creator marketplace and can join immediately.

Creators will also be able to continue posting affiliate content through third party programs, for example, by sharing affiliate links in their Instagram content.