How affiliate works on Instagram for creators
This feature is only available for business and creator accounts on Instagram.
Instagram affiliate creators earn a commission on sales made from product tags in feed posts, Stories and Reels, and from products in their shop.
How to become eligibile for affiliate on Instagram
To set up affiliate in the Instagram app, you must:
How affiliate works on Instagram
You can tag affiliate products in feed posts, Stories, Reels and live broadcasts.
You can also create your own shop with recommended products.
Note: If you’re a business, you can set up a shop through Commerce Manager.
As an affiliate creator, you can:
  • Make commissions directly on Instagram. When you create feed posts, Stories or Reels with affiliate product tags, your followers can tap to learn more and purchase.
  • Add product tags with stickers. You can edit previous posts to add affiliate product tags. You can also add product stickers to your Stories.
  • Promote your affiliate posts. You can run a promotion on your affiliate posts to boost your potential earnings.
  • Customize your shop with collections. If you have a shop, you can create collections to share your favourite products with your followers.
Instagram affiliate rules
Affiliate content on is automatically disclosed with an eligible for commission label.
However, if you are including affiliate products in content which is also branded content, you will need to use the paid partnership label, too.
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