Tag products in your Instagram story
You can tag products sold by eligible shops in your Instagram story. Shops will be notified when you tag their products.
You can tag up to 5 products in your story.
You can only tag products if:
- You have a public account.
- Your content hasn’t been reported for going against our Community Guidelines more than 2 times in the past. Learn how to check your Account Status.
Tag products in stories
To tag a product in your story:
- Swipe right anywhere in feed.
- Tap
at the bottom of the screen to take a photo, or tap and hold to record a video.
- Tap
at the top, then tap the Product sticker.
- Enter the name or username of a shop at the top. Or, tap a shop in the Product source suggestions.
- Find the product you’d like to tag in the menu. Or, enter the name of the product at the top.
- Tap Add next to the product.
- Tap Done in the top right, then tap Done again.
- Tap
, then tap Share.
Things to know
- Stories can have one Product sticker per photo or video.
- Shops can remove Product stickers from stories that feature their products.
- Some shops may limit which users can tag products from their catalogs. Shops may change these settings at any time.
- Your content must meet our Community Guidelines, otherwise product tags may automatically be removed.
- You won’t be paid if someone taps on a product tag in your story and purchases a product.
- If your content features or is influenced by a business partner for an exchange of value, it is considered Branded Content and you must add the paid partnership label. Learn more about our Branded Content Policies.
Learn how to tag products in your photos.
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