Connect your Instagram professional account to a Meta Ad Account
When you set up a professional account on Instagram, you can run ads from your Instagram professional account and use Meta tools to create ads that appear on both Instagram and Facebook. Learn more about Instagram ads
When you connect your Instagram professional account to a Meta Ad Account, your Facebook payment method and ad settings will automatically be saved to your Instagram professional account. Learn more about Meta Ad Account options for ads on Instagram
Note: Even if you don’t connect your ad account to your Instagram professional account, you can still create and use an ad account. Your ad account will remain separate from your Instagram professional account.
Before you begin
- Make sure you’ve already set up a professional account on Instagram.
- If you decide to switch back to a non-Meta Ads Account from a Meta Ads Account, you will lose access to the ads you’ve created with your Meta Ads Account and will be unable to pause any active ads. Before you switch, make sure you pause your ads with your Meta Ads Account first to avoid losing access.
- Once you switch from an Instagram Backed Ads Account to Meta Ad Account, you won’t be able to switch back to the Instagram Backed Ads Account
How to connect your Instagram professional account to a Meta Ad Account
To connect your Instagram professional account to a Meta Ad Account or switch between ad accounts:
- Go to your profile and tap
in the upper right corner.
- Select Business tools and controls or Creator tools and controls depending on your profile type.
- Tap Ad payments.
- To connect to a Meta ad account, tap Add new payment method with a Facebook account.
- Review the Facebook ad account you're using. If you’d like to use a different ad account than the one that is displayed, tap Change Facebook ad account to select a different Meta Ad Account.
- Tap Continue to use the payment method and ad settings from the selected ad account for your Instagram ads.
After you’ve connected your Instagram professional account to a Meta ad account, you can begin creating ads on Instagram and access other business account features.
Once you've connected your Instagram and Meta ad accounts, you'll have the option to confirm or change your payment details each time you boost on Instagram.
If you’d like to connect to a different ad account later on, you can do so by going to Settings, then tapping Ad payments. When you add a new payment method, you’ll be able to follow the instructions to connect that ad account.
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