View Branded Content Insights
Advertisers and partners can view insights for branded content they've been tagged in, including feed, Instagram video, Stories, Reels, and Live.
Before you begin
- Once a partner has been tagged in a post or a story, they'll be able to see organic insights on the Branded Content section of Page Insights.
- For posts in feed, businesses will be able to see reach and engagement.
- For Stories, tagged partners will have a 14-day window to see reach, taps forward, taps backward, replies and exits. Creators will continue to see metrics directly on Instagram insights. Note: Stories insights will last only 14 days.
- Live insights will be available to brands for 2 years or until the Live is deleted.
How to view your insights in Meta Business Suite
To view the performance of your branded content in Meta Business Suite:
- In Meta Business Suite, go to All Tools.
- Under Analyze and report, click Insights.
How to view your insights in the Instagram app
To view the performance of branded content that has been boosted as a partnership ad in the Instagram app:
- In the Instagram app, go to your business profile.
- Tap
in the top right.
- Tap Business and ad tools.
- Tap Partnership ads.
- Tap Active ads or Inactive ads.
- Select the content and tap
to view insights.
Learn more
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