Some verified accounts are owned by a notable person, brand, or entity, while others are subscribed to Meta Verified.
- Verified badges mean an account has been verified based on their activity across our products and information or documents they provide.
- Meta Verified is a paid monthly subscription that comes with features like the verified badge, account support, impersonation protection, and more.
The verified badge means an account has been verified based on their activity across our products and information or documents they provide.
An Instagram account with a verified badge
next to its name now means that Instagram has confirmed that it is the authentic presence for that person or brand. Previously, the verified badge also required the person or brand to be notable and unique. You may still see users with a verified badge that represents our previous
eligibility requirements.
The verified badge
is a tool to help people find the real accounts of people and brands. If an account has the verified badge, we've confirmed that it represents who it says it does. A verified badge is not a symbol to show importance, authority or subject matter expertise. We don’t use the verified badge
to endorse or recognize public figures or brands.
Once verified, public figures, celebrities and brands that meet certain account and eligibility requirements may not change their username on their account. Verification cannot be transferred to a different account. Instagram accounts that impersonate public figures or other people go against our Community Guidelines and aren’t allowed on Instagram.
Note: While many public figures verify their account on Instagram, not all public figures have verified badges
. As we test and learn, there will be no immediate changes to accounts on Instagram or Facebook that are already verified based on prior requirements.