Affiliate and branded content can be used together on Instagram, but have different requirements and functionality.
Affiliate allows creators to share products and earn a commission for sales made.
Branded content is content for which the creator has been compensated, either with money or something else of value, by a business partner.
Content shared by creators can be branded content, affiliate content or both.
Understand the difference between affiliate and branded content on Instagram
Requirements | Branded Content | Affiliate |
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| ✔ | ✔ |
| ✔ | ✔ |
| ✔ | ✔ |
| ✔ | |
| ✔ | |
| | ✔ |
| ✔ | |
| | ✔ |
Create content in Feed posts | ✔ | ✔ |
Create content in Stories | ✔ | ✔ |
Create content in Instagram in-stream video ads | ✔ | |
Create content in Live | ✔ | |
Create content in Reels | ✔ | ✔ |