About ads with product tags
Instagram has always been a great place for discovery. People love to browse, explore and shop from businesses directly from the app. You can use product tags to feature shoppable products in your Instagram posts and stories.
As an advertiser, you can:
- Create a new ad with product tags in Meta Ads Manager.
- Boost existing shoppable posts as ads with product tags in Ads Manager and from Instagram using the promote button.
- Create a partnership ad from an existing post.
- Customize the creative in an Advantage+ catalog ad using creative tools to add product tags.
- Create an Advantage+ catalog ad with dynamic formats and creative to automatically add product tags to some of your ads that appear on Instagram.
Ads with product tags send people directly to a product detail page which allows them to shop the ad and move from discovery to purchase. Businesses that use checkout on Instagram can enable checkout for a campaign to give people the ability to purchase from the business’s website or directly in-app.
Benefits of ads with product tags
- Send people to a product detail page. Ads with product tags enable faster product discovery and deeper consideration.
- Increase traffic and post engagement. Shopping ads can help grow your pool of shopping custom audiences. You can then re-engage these audiences with retargeting ads.
- Maximize the reach of your shoppable products. Ads with product tags enable new and existing customers to discover your products at scale.
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