Run an Existing Shoppable Post as an Ad with Product Tags
Ads with product tags drive people directly to a product details page on Instagram. Shoppers can then make purchases from your business’s website or purchase directly in-app (for businesses that use Checkout on Instagram).
Advertisers can run existing shoppable posts as ads with product tags in Ads Manager and from Instagram. When you run an existing shoppable post as an ad, the ad creative will feature the product tags from the organic post.
Before you begin
  • You must be approved and set up for Instagram Shopping before you can tag products in your posts.
  • Choose an existing Shopping post to run as your ad creative or create an organic Shopping post in the Instagram app by tagging products from your catalog.
Run an existing post as an ad with product tags in Ads Manager
To run an existing post as an ad with product tags in Ads Manager:
  1. Go to Ads Manager.
  2. Select +Create
  3. Choose an objective (brand awareness, reach, post engagement, link clicks, conversions are available for this format).
  4. Select an audience.
  5. Select Edit Placements and select Instagram Feed and/or Instagram Explore as the placement.
    • You can also select Automatic Placements, in which case your ad will run as an ad with product tags on Instagram Feed and Instagram Explore and as an ad without product tags on all other placements
  6. At the ad level, select Use Existing Post.
  7. Choose the shoppable post you’d like to run as an ad.
    • You can run a single image, carousel, or video shoppable post as your ad with product tags.
      Note: To be eligible for boosting, every carousel image must have a product tag on it.
  8. Finish the details for your ad and select Continue.
You’ve now set up an ad with product tags. You can track the performance of your campaign the same way you’d measure other campaigns.
Run an existing post as an ad with product tags from Instagram using the promote button
To run an existing post as an ad with product tags from the Instagram app:
  1. Go to your profile.
  2. Tap the existing shoppable post that you'd like to promote.
    • You can run a single image, carousel or video shoppable post as your ad with product tags.
      Note: To be eligible for boosting, every carousel image must have a product tag on it.
  3. Below the post's image, tap Promote.
  4. Fill in the details of your promotion and tap Next once you've completed those details.
    • Under Goal, tap Edit to add a URL and select an action button for your promotion; then tap Done.
    • Under Audience, select an audience (who you want to reach).
    • Under Budget and Duration, select a budget (how much you want to spend daily) and duration (how long you want your promotion to run).
  5. Tap Preview Promotion under Review to preview how your promotion with product tags will show in Instagram Feed and Explore.
  6. To complete your promotion, tap Create Promotion.
Once you've tapped Create Promotion, your ad is submitted for review to make sure it meets our ad policies. Your promotion will begin running after it's been reviewed and approved. You'll receive a notification in your Activity Feed after you submit a promotion for review, when it's getting reviewed, if it's approved or disapproved and when the campaign ends. You can track the performance of your promotion using View Insights.
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