Collaborate with others on Instagram reels
You can use Instagram Collabs to co-create reels with other accounts. The creator of the original reel can invite another account as a collaborator. If the account accepts the invite, their username will be added to the reel and the reel will be shared with their followers. It will also show on their profile. Accounts that accept a collaboration invite can see all likes and comments on the reel.
Note that the invited account can remove themselves at any time, and the creator of the original reel can remove the collaborator at any time.
Who you can invite to collaborate follows your account's privacy settings:
  • Public accounts: Public accounts can invite both public or private accounts to be collaborators.
  • Private accounts: Private accounts can invite both private or public accounts to be collaborators, but only if the invited account follows the private account. If a public account accepts a private account's invite, the reel will be shared publicly through the public collaborator. Private accounts will see information explaining this in detail the first time they invite a collaborator. Once they acknowledge that they understand who can see collaborative reels, they can invite anyone that follows them to collaborate on future reels.
Manage collaborating with others on reels
Invite a collaborator to a reel you're creating
To invite a collaborator to a reel you're creating:
  1. Before you publish your reel, tap Tag people.
  2. Tap Invite collaborator.
  3. Search for the account you want to add as a collaborator, then tap the account.
  4. Tap Done.
Remove a collaborator from a reel you're creating
To remove a collaborator from a reel you're creating:
  1. Before you publish your reel, tap Tag people.
  2. Tap on the right of the collaborator's account.
  3. Tap Done.
Accept the invite to collaborate on a reel
You'll receive a message when you're invited to collaborate on a reel. To accept the invite to collaborate on a reel:
  1. Tap send or messenger in the top right of Feed.
  2. Tap the conversation from your Chats list where you've received the invite.
  3. Tap the collaboration invite.
  4. Tap Review to watch the reel.
  5. Tap Accept.
Decline the invite to collaborate on a reel
You'll receive a message when you're invited to collaborate on a reel. To decline the invite to collaborate on a reel:
  1. Tap send or messenger in the top right of Feed.
  2. Tap the conversation from your Chats list where you've received the invite.
  3. Tap the collaboration invite.
  4. Tap Review to watch the reel.
  5. Tap Decline.
Remove a collaborator from a reel you've created after publishing
To remove a collaborator from a reel you've created after publishing:
  1. Find the reel you would like to remove a collaborator from.
  2. Tap more actions in the bottom right.
  3. Tap Edit.
  4. Tap Tag people.
  5. Tap on the right of the collaborator's account.
  6. Tap Done. Follow the on-screen instructions, then tap Done.
Remove yourself as a collaborator from someone else's reel after publishing
To remove yourself as a collaborator from someone else's reel after publishing:
  1. Find the reel you would like to remove yourself as a collaborator from.
  2. Tap more actions in the bottom right.
  3. Tap Stop sharing. Follow the on-screen instructions, then tap Stop sharing.
How are Collabs different from tagging or mentions
  • If someone tags or mentions you in a photo or video, that photo or video won't be shared with your followers. If you collaborate on a reel, that reel will be shared with your followers.
  • If someone tags you in a photo or video, that photo or video will be automatically added to your profile unless you've chosen to manually approve posts you're tagged in. To be added to a reel as a collaborator, you have to accept the collaboration invite.
  • If someone tags or mentions you, you will not be listed as a creator of the photo or video. If you accept an invite to collaborate on a reel, you will be listed as a creator.
  • You can mention other accounts in your stories. You can't add collaborators to your stories.
Things to keep in mind about collaborative reels on Instagram:
  • You can add multiple collaborators to your reel.
  • The person who created the reel is the primary creator. If the original creator blocks the collaborator or the collaborator blocks the original creator, the collaboration will end. The collaborator can also leave the collaboration at any time. However, in all of these cases, the reel will still be preserved on the original creator's profile.
  • If the original creator switches their account to private, only their followers can see the reel.
  • Only the original creator can delete the reel. If they do, it will be removed from the collaborator's profile as well.
  • The original creator maintains the reel. If the original creator deactivates their account, the reel no longer exists. It will be removed from the collaborator's profile as well. However, if the original creator reactivates their account, the reel will be restored on both the original creator's and the collaborator's profiles.
  • If a reel is found to go against our Community Guidelines, we'll remove it and may take action against the original creator and collaborators' accounts. Accounts that have gone against our guidelines may not have access to Instagram Collabs.
  • When a private account accepts an invite to collaborate, their username will appear on the reel, but accounts that want to follow the private account will still need to send a request.
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