Troubleshoot Boosting Instagram Stories
If you are unable to boost your story, it may be due to the following:
  • Aspect ratio is not 9:16 or between 4:5 and 1.91:1. If you're having trouble capturing a story with the correct aspect ratio, we recommend taking the story with the camera in the Instagram App.
  • Includes tappable elements. You can use up to five of the following interactive elements: location sticker, hashtag sticker, tappable text and @mention stickers. Or you can use one countdown sticker. You can only use the polling sticker on ads that are created without a pre-existing post. However, you should avoid using emojis, GIFs, music stickers, link stickers, more than one sticker and more complex creative tools.
    Note: You can't boost a story that has a link sticker. To link to a website in your Stories ad on Instagram, you can add a call-to-action. Instagram Stories ads support a default CTA link sticker, placed at the bottom of your ad.
  • Out of date. If you're boosting an image or video that has been shared in the past, it may not be able to be boosted.
Note: Some creative tools are not available to be used as part of an ad creative (for example: music stickers, GIFs, etc.)
Please review our Advertising Policies and Community Guidelines to ensure you are meeting the standards for placing creative on our platform. We recommend boosting stories that have performed well organically and that show your businesses in a honest and real way. Learn more about the ways stories can be used to build your business on Facebook IQ.
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Need additional help? Visit the Meta Business Help Center for more information and support.
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