About the Link Sticker for Instagram Stories
You can now use a sticker to add a link to your Instagram Stories. When people tap on this sticker in your Story, they’ll be redirected to the linked website.
If you advertise on Instagram, keep in mind that link stickers can’t be used in ads. The following are ad types that are affected by links stickers:
Ads on Instagram
You can’t boost an Instagram Story that includes a link sticker. If you’d like to boost a Story, make sure it doesn’t include a link sticker.
If you’d like to link a website in your Instagram ad, you can still do so:
  1. At the bottom of the Story's image or video, tap Boost.
  2. Under Select a Goal, choose More Website Visits.
  3. Insert the website URL and choose an action button type.
  4. Continue setting up your ad as usual.
The website you entered will now serve as the call-to-action destination for your Instagram ad.
Ads from existing Instagram Stories:
In Ads Manager, you can create an ad from an Instagram Story post that is already published on your account. But you won’t be able to create ads from Instagram Stories that feature a link sticker. If you’d like to create an ad from an Instagram Story, make sure it doesn’t include a link sticker.
If you’d like to link a website in your ad from an existing Instagram Story, you can still do so:
  1. Go to Ads Manager and follow the steps to create an ad as usual.
  2. At the Ad level under Identity, select the Instagram Account that has the content you'd like to use for your ad.
  3. Select Use Existing Post to see the Instagram Feed and Stories content you have available for your ad.
  4. Select the existing post or Story you’d like to use for you ad and click Continue.
  5. In the Ad Creative section, add a Website URL.
  6. After you've reviewed your campaign, ad set and ad, click Publish.
Branded Content Ads on Instagram:
You can’t create Branded Content ads from Stories with link stickers. If an advertiser would like to turn an existing organic Branded Content Story into an ad, the creator should not include the link sticker.
If you’d like to link a website in your Branded Content Story ad, you can still do so:
  • When boosting the existing content in Ads Manager, advertisers can add a link that will be displayed as a Swipe Up CTA on the ad.
  • Advertisers can also create Branded Content Stories ads in Ads Manager without an existing post when given permission by the creator through Ad Creation Access. Advertisers using this creation method can add a link that will be displayed as a Swipe Up CTA on the ad.
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