Branded content is content for which the creator has been compensated, either with money or something else of value, by a brand or business partner. This may include when products and services have been gifted for free.
Learn more about branded content on InstagramAs an Instagram creator, you can request access to the paid partnership label to allow you to share branded content. You can disclose your partnerships with brands in Feed, Stories, Live, Reels and Instagram videos. Note: Adding the paid partnership label is only available on the Instagram app.
How to become eligible for branded content tools
To be eligible for branded content tools on Instagram, you must:
These requirements help Instagram maintain the integrity of branded content partnerships.
How to access the paid partnership label on Instagram
To enable branded content tools, including the paid partnership label:
- In the Instagram app, go to your profile.
Tap
in the top right.
- Tap Account.
- Tap Branded content.
If you are eligible for branded content tools, tap the tools to enable them. If you are not eligible, you can request a review. You will also be able to access other branded content tools by tapping Creator in your Settings, then tapping Branded content.
How to get started with branded content on Instagram
Remember, it is up to you to discuss the terms of branded content with brand partners. You can message the brand with questions about the project, or to discuss payments, the content to create, or the date to post.