Instagram Reels Play bonus program metrics
On March 9, 2023, we stopped extending new and renewed Reels Play deals on Instagram in the US and India. On March 29, 2024, we stopped extending new and renewed Reels Play deals on Instagram in South Korea. We will honor the existing Instagram Reels Play deals until they expire. The article below explains aspects of the former bonus program.
The following chart outlines metric names and definitions associated with the Instagram Reels Play bonus program. Note: These metrics are in development.
Instagram Reels Play bonus program metrics
Metric Name | Metric Definition |
Approximate Bonus | The amount of money you have earned from this bonus opportunity. Final payments may differ from this amount pending reviews, content ownership claims and other adjustments. |
Bonus Plays | The number of plays your reels have received that count towards this bonus opportunity. |
Maximum Bonus | The highest possible amount of money you can earn from this bonus opportunity. |
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