About Meta Ad Account Options for Ads on Instagram
Starting February 2024, an Apple service charge of 30% of your total payment amount, before any applicable taxes, may apply when you boost in the Instagram iOS app. This fee is retained by Apple, not Instagram or Meta. Learn more about avoiding Apple service charges when boosting on Instagram.
When you boost on Instagram, you have two options for your ad account. You can boost
  1. With a Meta ad account
  2. Without a Meta ad account
You can learn more about the details and instructions for these two ad account options below:
Boost with a Meta Ad Account
When you boost on Instagram, it is recommended choosing to boost with your ad account. Note that you’ll need to login to Facebook in order to boost with your ad account.
If you choose to boost with your ad account, your Facebook payment method and ad settings will automatically be saved to your Instagram account. You’ll no longer have to enter your payment method and ad settings each time you create ads on Instagram. You’ll also be able to access other features of your ad account, such as your saved audiences. Note that anyone who can login to your Instagram account can use your ad account for ads and will have access to your payment information.
How your information is used across Facebook and Instagram:
  • If you’ve added accounts to the same Accounts Center, your information from Facebook will still be used for purposes beyond boosting on Instagram, such as suggesting friends and cross-posting between apps. Learn more about how your information may be used across accounts.
  • If you haven’t added accounts to the same Accounts Center, your information from Facebook will be used for the purpose of boosting on Instagram (in addition to the purposes described in Facebook’s Data Policy).
    • Note that your credentials will expire after approximately one hour.
Use your Meta ad account for ads on Instagram
To use your Meta ad account for ads on Instagram:
  1. Go to your profile.
  2. Tap the post you’d like to boost.
  3. Below the post's image, tap Boost.
  4. Login to your Facebook account, which should have Admin access to your ad Account.
  5. Tap Continue.
  6. Tap Yes, finish setup.
  7. Below Create ad, choose With an ad account to use the payment method and ad settings from your ad account for your Instagram ads.
  8. Fill in the details of your ad by setting your Goal (what results you’d like from this ad), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your ad to run). Tap Next once you've completed these details.
  9. To complete your ad, tap Create ad below Review.
Once you've created your ad, your ad will be reviewed to ensure it meets our ad policies. Your ad will begin running after it's been reviewed and approved.
If you’d like to connect to a different ad account later on, you can do so by going to Settings > Ad payments. When you add a new payment method, you’ll be able to follow the instructions to connect that ad account.
Once you've connected your Instagram and Meta ad accounts, you'll have the option to confirm or change your payment details each time you boost on Instagram.
Boost without a Meta Ad Account
If you don’t want to connect your Instagram account to your ad account, you can keep a separate ad account on Instagram. If you select this option, you’ll need to enter your payment information the first time you boost on Instagram. You also won’t have access to some beneficial features and settings of your Ads Manager account, such as your saved audiences.
Below Create ad you can tap Without an ad account. Then, you can create your ad as usual.
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