This feature is only available for business and creator accounts on Instagram.
This product or feature may not be available to you yet.
Before you begin
If it is your first time on creator marketplace, you will first need to sign up and agree to terms.
- In Meta Business Suite, click Creator marketplace in the left hand navigation bar.
- Click Get Started.
- Follow the on-screen instructions.
Note: The first time you access paid partnership features, you will be asked to agree to
terms. Click
Get started to begin, then click
Agree when prompted.
How to find creators
Once a creator joins the creator marketplace, their profile becomes discoverable. You can click different headings in the top toolbar to find creators to partner with.
- Discover creators using filters, like age, location, interests
- Search creators by username or using keywords like “sports” or “fashion”.
- Recommendations shows creators recommended to you based on things like their past partnerships, growth rates and those with high-performing content.
- Interested creators shows creators who have expressed an interest in working with your brand.
- Previous partnerships shows creators you’ve partnered with before.
- Follows shows you creators who follow you
- Tags shows you creators who have tagged you in their content
On each tab, you will see a list of creators showing their bio, followers, accounts engaged and accounts reached. You will also see a preview of their posts.
To learn more about a creator, click on their username. You will be able to view more of their recent posts, access
more detailed insights and, if available, see their
creator portfolio. You can also message the creator or add them to a list.
How to message creators on Instagram
Select the creator you'd like to contact, then click Message to send them a message. You can introduce yourself and tell the creator about the type of content you’re interested in.
You can view conversations with creators at any time from Meta Business Suite by clicking on the chat icon
in the left hand navigation bar, and navigating to the
Inbox. You can also click
Partnership messages to see all messages with creator marketplace creators.
How to create and manage lists
Instagram’s creator marketplace allows you to create lists of creators, for instance, to keep a list of creators you are interested in working with on a specific campaign or product launch.
Click Lists in the top toolbar to access your lists. You can create a new list by clicking the New list button and giving your list a name. Note: When you click Save to list on a creator’s portfolio, you will be asked to choose which list you would like to add that creator to.
Learn more