Creator marketplace can help you discover creators to partner with. You can search for creators and view insights to help you decide if they might be a fit for your brand. Learn more about Instagram's creator marketplace.

If it is your first time on creator marketplace, you will first need to sign up and agree to terms.

Note: The first time you access paid partnership features, you will be asked to agree to terms. Click Get started to begin, then click Agree when prompted.

Once a creator joins the creator marketplace, their profile becomes discoverable. You can click different headings in the top toolbar to find creators to partner with.

On each tab, you will see a list of creators showing their bio, followers, accounts engaged and accounts reached. You will also see a preview of their posts.

To learn more about a creator, click on their username. You will be able to view more of their recent posts, access more detailed insights and, if available, see their creator portfolio. You can also message the creator or add them to a list.

Select the creator you'd like to contact, then click Message to send them a message. You can introduce yourself and tell the creator about the type of content you’re interested in.

You can view conversations with creators at any time from Meta Business Suite by clicking on the chat icon in the left hand navigation bar, and navigating to the Inbox. You can also click Partnership messages to see all messages with creator marketplace creators.

You can create project templates to share directly with creators.

Instagram’s creator marketplace allows you to create lists of creators, for instance, to keep a list of creators you are interested in working with on a specific campaign or product launch.

Click Lists in the top toolbar to access your lists. You can create a new list by clicking the New list button and giving your list a name. Note: When you click Save to list on a creator’s portfolio, you will be asked to choose which list you would like to add that creator to.