About Threads bonus program rules
The Threads bonus is an invite-only bonus program that lets you earn money on your Threads content. If you are invited, you will receive a pop-up notification and an invite that appears in your Professional Dashboard on the Instagram app.
To receive a Threads bonus payout, you must comply with the program rules below that are referenced in the Instagram creator incentive terms, in addition to the program rules applicable to bonuses on Instagram.
Before you begin
Once the Threads bonus becomes available to you, you’ll need to set up bonuses on Instagram before the eligibility expires. Make sure you set up a public Threads profile.
Note: The details of the bonus program may vary by participant. You can find the date at which the program expires and the terms of the bonus by tapping Bonuses in the professional dashboard, and when you onboard to each bonus.
How you can earn bonuses for Threads content
While we are testing, you may be able to earn bonuses:
- Based on the performance of your Threads posts.
- Based on the number of posts you create. For example, you may need to create a certain amount of posts to earn a bonus amount per post.
In some cases, you must earn a minimum amount to receive a bonus payout. If you don’t reach the minimum amount, you will not receive any bonus payout but you may be invited to participate in another bonus opportunity in the future.
Note: We determine the amount you’ve earned at the end of the bonus period. The earnings from that bonus won’t be paid until the following month. Learn more about Instagram payouts.
You can see how much you’re earning by tapping Bonuses in the Professional Dashboard.
What content is not eligible for Threads bonuses?
A post is not eligible for the Threads bonus if:
- Your post is claimed by another rights holder.
- Your post violates Instagram’s Content Monetization Policies
- Your post is branded content. Branded content is currently ineligible for Threads bonus.
- Your post is in a language that the bonus program does not support.
- Your post includes content that is watermarked with a third-party platform’s mark, name or logo. Only Threads posts that you have created can earn bonuses.
- Engagement appears inauthentic, for example, fraudulent views or artificially boosted views.
- Your post is deleted. You may not get credit for the views that a post received if you delete your post.
- Your post has less than 2,500 eligible views. Note: Threads views eligible for the bonus program only include views on the Threads app and Threads.net.
- Your post doesn’t include text.
Related Articles
| English (US) | + |