Stop an advertiser from running partnership ads from your Instagram handle
Branded content ads are now called partnership ads.
To run partnership ads, advertisers need permission from the partner whose handle the ad will run from. Creators and partners can revoke these permissions at any time.
Account-level permissions created through Meta Business Suite
With Meta Business Suite, advertisers can start relationships with partners at the account level. Account-level permissions give advertisers permission to create ads from the partner’s handle without pre-existing content, or turn organic content in which they are tagged with the paid partnership label, @mentions, people tags, product tags or Instagram Collabs into partnership ads without the need to share permission at the content-level.
Revoke ad creation access created through Meta Business Suite- In the Instagram app, go to your profile.
- Tap
in the top right.
- Tap Business or Creator.
- Tap Partnership ads.
- Tap Ad partners.
- You should see the advertiser under Approved Partners. Tap Remove to revoke their ad creation access.
The advertiser will no longer be able to create partnership ads from your Instagram handle. Any ads that are currently running will be paused.
Account-level permissions created through Brand Collabs Manager
By initiating partnership ad permissions through Brand Collabs Manager, advertisers can create ads in Meta Ads Manager on behalf of the partners they are working with. With these permissions in place, once a partnership ad is published on behalf of the partner, a notification is sent back to them through their Page and in Creator Studio, and the ad will only run once the partner approves.
Revoke account-level permissions created through Brand Collabs Manager- Navigate to Settings in Creator Studio.
- Click Remove access from the selected brand in the Ad permissions section.
If your Instagram and Facebook accounts are linked, the advertiser will no longer be able to create partnership ads from your Instagram handle.
Note: Onboarding of new accounts and Pages to Meta Brand Collabs Manager is paused. You can continue to use Brand Collabs Manager with accounts and pages that are already onboarded.
Content-level permissions created in the Instagram app
In the Instagram app, you can give partners permission to boost specific posts, stories or reels as partnership ads in that content's settings. These permissions are shared either by using the partnership ad code or by turning on the Allow brand partner to boost toggle in the content's settings.
Stop active ads created using content-level permissions- In the Instagram app, go to your profile.
- Tap
- Tap Business or Creator.
- Tap Partnership ads.
- Under View ads, tap Active ads.
- Select the partner running the ad you wish to stop from running.
- Tap View ad next to the ad you wish to stop from running.
- Tap the 3 dots
in the top right corner. - Tap Stop.
The ad will now stop running.
Prevent future ads from running by turning off the partnership ad code- In the Instagram app, select your post, story or reel.
- Tap the 3 dots in the top right corner.
- Tap Partnership label & ads.
- Turn off the Get partnership ad code toggle.
- Tap Done.
The partnership ad code can no longer be used to create new partnership ads from the post, story or reel.
Note: Turning off an ad code that has already been used will not stop any active ads from running. To stop active ads from running, reference the steps outlined in the section above.
Prevent future ads from running by turning off the Allow brand partner to boost toggle- In the Instagram app, select your post, story or reel.
- Tap the 3 dots in the top right corner.
- Tap Partnership label & ads.
- Turn off the Allow brand partner to boost toggle.
Your post, story or reel can no longer be promoted as a new partnership ad.
Note: Turning off the Allow brand partner to boost toggle will not stop any active ads from running. To stop active ads from running, reference the steps outlined in the section above.
Ads permission created through Meta Business Suite
If 2 Instagram or Facebook accounts are owned by or shared to the same business and an employee has Ads access to both assets, they will be able to run partnership ads without explicit partnership ad permissions.
Revoke permission from your business, remove the asset in Meta Business Suite- Navigate to Settings in Meta Business Suite.
- Navigate to Business assets, then Pages (for Facebook) or Instagram accounts (for Instagram).
- Select the account you wish to remove.
- Select the 3 dots in the top right corner, then select Remove from business account.
Note: You will need to remove permission for the Instagram handle and a linked Facebook Page as applicable. After removing the asset from Business Settings, you will no longer be able to manage it through your Meta Business Suite account.
Revoke permission from a partner business, remove a partner in Meta Business Manager- Navigate to Meta Business Manager.
- Navigate to Business settings, then under Accounts select Pages (for Facebook) or Instagram accounts (for Instagram).
- Select the account you wish to unshare.
- Select Partners, then select the partner you wish to remove.
- Click Delete.
Note: After revoking partner access to the asset in Business Settings, the partner will no longer be able to manage it through your Meta Business Manager account.
Revoke permission from an employee, remove their Ads access in Meta Business Suite- Navigate to Settings in Meta Business Suite.
- Navigate to Business assets, then Pages (for Facebook) or Instagram accounts (for Instagram).
- Select the account.
- Select Page access or Instagram account access, then select the person whose access you wish to remove.
- Unselect Ads.
Note: After removing an employee’s Ads permission, they will no longer be able to create, manage or delete ads for the Page or Instagram account, including regular ads and partnership ads.
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