Enable Businesses to Boost Your Branded Content
Creators will always have complete control of whether a business can boost your branded content post. You have to give permission before businesses will see the option to boost your branded content posts. Additionally, you can always archive the post, so you have control whether or not the post appears on your profile.
Note: As a creator, you can also give businesses account level permissions.
Before you begin:
  • Make sure your Instagram app is up to date
To allow a brand partner to boost:
  1. Create a post.
  2. On the screen where you write a caption, tap to toggle on Add paid partnership label.
  3. Tap Add brand partners.
  4. Search for the brand partner that you want to tag in your post and tap Add.
  5. Tap Next to allow brand partner to boost.
  6. Tap Done.
Your brand partner can now boost your branded content post in Ads Manager. Note: You can only tag one brand partner per branded content post, though you can work with more than one brand partner.
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