Branded content is content for which the creator has been compensated, either with money or something else of value, by a brand or business partner. This may include when products and services have been gifted for free. Learn more about branded content on Instagram

All branded content must be disclosed using the paid partnership label. You can review what content is considered branded content and when you need to use the paid partnership label.

As an Instagram creator, you can request access to the paid partnership label to allow you to share branded content. You can disclose your partnerships with brands in Feed, Stories, Live, Reels and Instagram videos. Note: Adding the paid partnership label is only available on the Instagram app.

To be eligible for branded content tools on Instagram, you must:

These requirements help Instagram maintain the integrity of branded content partnerships.

To enable branded content tools, including the paid partnership label:

If you are eligible for branded content tools, tap the tools to enable them. If you are not eligible, you can request a review. You will also be able to access other branded content tools by tapping Creator in your Settings, then tapping Branded content.

After setting up, you will be able to tag brands using the paid partnership label. Note: You must do this every time you post branded content.

Remember, it is up to you to discuss the terms of branded content with brand partners. You can message the brand with questions about the project, or to discuss payments, the content to create, or the date to post.

You can also request help with monetization, including branded content tools, on the Instagram app.