Control which ads show on your Instagram account
Instagram currently places ads on public accounts. This includes ads on Reels and ads in profile feed.
Before you begin
To control which ads show on your account, you must first enable a professional account on Instagram. Once you enable your professional account, you have two tools to control which ads show on your account:
- Brand controls
- Opt-out
How to enable brand controls
If you're concerned about which ads show on your account, you can block advertisements from certain ad categories and prevent advertisers from having their ads shown. Here’s how you can prevent and block specific ad categories and advertisers from appearing on your account:
- Go to your settings in the Instagram app.
- Select Creator or Business.
- Tap Ad placements.
- Tap Ads in profile feed block list or Ads on Reels block list.
- To prevent certain ad categories from appearing, tap Edit next to Blocked categories. Learn more about our block list categories for ads on Instagram
- To block advertiser accounts, tap Edit next to Blocked accounts to search for the account you’d like to block.
You can unblock ad categories and advertiser accounts at any time.
Note: We can't guarantee that all ads related to each category can be avoided completely. Ads from certain categories like gambling and dating are restricted by default.
If you don’t see these ad placements in your settings, this means you aren't currently eligible for ads on Reels and ads in profile feed
How to opt out of ads
You may also completely opt-out of either ads on Reels, ads in profile feed, or both, if you are eligible for and onboard to monetization. This will remove ads shown on your account through these programs. To opt out:
- Go to your settings in the Instagram app.
- Select Creator or Business.
- Tap Ad placements.
- Toggle off Ads on Reels, Ads in profile feed, or both.
Note: Doing this has no impact on eligibility for future monetization from Instagram.
Learn more
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