Businesses and creators can tag products when they create reels on Instagram.
Before you begin:
- To tag products, approved businesses must have their shop on Instagram set up.
- During creation, you can tag up to 30 products or a collection to feature in your reel.
Tag Products in Reels
To tag products in your reel:
- Tap to select Reels or swipe to the Instagram camera and tap Reels.
- Create your reel. You can record your reel or upload an existing video from your phone.
- Tap Next.
- Select a cover image and add a caption. Tap Cover and slide the image at the bottom of the screen.
- Tap Tag Products and select the product(s) or collection you’d like to feature.
- Tap Done.
- Tap Share to publish your reel.