About Instagram Shopping Product Tag Approvals

This feature is currently available to approved businesses in these markets

The products you tag with Instagram Shopping are subject to our commerce policies. If we become aware of any possible violations of our commerce policies, we may delay or take down posts. Usually, the review process only takes a few seconds, but sometimes we may need to review the product in more detail, which could take longer.

  • Pending Products. If a product in your post is pending, then it's currently being reviewed. You'll be able to see your tag and its status, but people who view your post won't see the product tag until it's approved.
  • Multiple Tagged Products. Each product goes through the product approval system independently, so some products may finish the review process sooner or later than others.
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