Use placement asset customization in a partnership ad
Branded content ads are now called partnership ads.
Asset customization for placements lets you tailor creative assets to placements on Facebook, Messenger, Instagram and Meta audience network. Use this feature to customize your ads for the audience behavior and best practices of each placement and to make sure your ad can run in as many places as possible.
In Ads Manager, you can customize your partnership ads by placement when manually uploading your media. When creating an ad with an existing post, you can also use different organic posts from the same creator in different placements for a partnership ad campaign and customize different placements with different calls-to-action.
Note: If you're the creator, create an organic feed post and story on Instagram. Make sure you disclose your brand partner in both your post and story, and the Allow business partner to boost toggle is turned on.
How to use placement asset customization when creating an ad
- Create an Instagram partnership ad.
- Select or upload a customized ad creative by placement following these steps.
- You can further customize your creative for each placement by editing the crop, text, destination and more for each placement. To do this, select Edit when you hover over the placement group or a single placement shown under Media after you’ve selected your media.
How to use placement asset customization when creating an ad with an existing post
- Create an Instagram partnership ad.
- When you get to selecting your post, choose Use Existing Post from the Partner Content tab.
- Select the placement(s) you want to change from the dropdown menu under Edit placement.
- For the Instagram Feed placement, you can customize your creative asset by using a different organic post from the same creator. You can also customize the call-to-action for this placement.
- For the Instagram Stories placement, you can change the organic Story for the Stories placement. You can use Ad Preview to see what your customized ads will look like.
- Click Publish.
Once you've created your ad, it will be reviewed and you'll be notified when it's approved.
Related Articles
| English (US) | + |