Link your profile to your shop on Instagram
This product or feature is only available in the US.
Beginning on April 24, 2024, existing shops in the US without the checkout method On Facebook and Instagram enabled will no longer be supported. Learn more.
If you have an account with a shop on Instagram from Meta that is separate from your personal account, we recommend you link your personal profile to your shop. Once you link them, you will have a View shop button on your personal profile. With this button, people can visit your shop from your profile and your username will appear on the shop’s home page. From your profile, you’re able to accept a request to link your profile to your shop.
Checkout-enabled shops give you the ability to tag products in Instagram posts and stories from the shop’s catalog.
Before you begin
Your shop’s professional account must send your personal profile a request to link the shop to your profile.
How to link your profile to your shop
To link your profile to your shop in the Instagram app:
  1. Once you send a request from your shop or professional account to link with your profile, you'll be notified on your personal profile.
  2. Tap OK to accept.
    Note: If you select Not now, you can tap Link profile to shops in your settings to accept the request later.
Your profile is now linked to your shop. Your audience can access your shop through the View shop button on your personal profile. You can unlink a shop at any time, and the shop will receive a notification. You may lose the ability to link your profile to a shop if another account accepts an invite from your shop.
Learn more
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