About Shopping on Instagram

This feature is only available to businesses in these markets. At this time, checkout is only available to customers in the US and a select number of businesses.

Shopping on Instagram gives your business an immersive storefront for people to explore your best products. With shopping on Instagram, you can share featured products through your organic posts and Stories, or have people discover your products in Search & Explore.

When someone taps a product tag on your post or a product sticker in your story, they'll be taken to a product description page where they will see:

  • An image of the product from your post
  • A description of the product
  • How much the product costs
  • A link that takes them directly to your website, where they can purchase the product

Here are examples of what a shopping post and story look like on Instagram:

Learn more

At this time, checkout is in closed beta. For merchants who would like to be notified when checkout becomes available to a wider audience: Submit your contact information at the Checkout interest form here.

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