Why are certain posts not appearing in Explore and hashtag pages?

Instagram has Community Guidelines that define what's allowed in order to keep Instagram an authentic and safe place for inspiration and expression. If we're made aware of a post that goes against our Community Guidelines, we'll remove it from Instagram.

While some posts on Instagram may not go against our Community Guidelines, they might not be appropriate for our global community, and we'll limit those types of posts from being recommended on Explore and hashtag pages. For example, a sexually suggestive post will still appear in Feed if you follow the account that posts it, but this type of content may not appear for the broader community in Explore and hashtag pages.

We're working to ensure that the content we recommend is both safe and appropriate for our community, and that means we're stricter about what content is recommended to people on Explore and hashtag pages.

Keep in mind:

  • Not all posts or accounts are eligible to be surfaced in Explore and hashtag pages. We use a variety of signals, for example, if an account has recently gone against our Community Guidelines, to determine which posts and accounts can be recommended to the community.
  • If you see a post on a hashtag page or Explore that you think goes against our Community Guidelines, you can report it to us so we can take a closer look. If a post goes against our Community Guidelines, we'll remove it from Instagram.

Learn more about why certain hashtags aren't searchable.

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