Pay for Promotions From the Instagram App

You can pay for promoted posts from the Instagram app by adding a payment method. You can also pay for your promoted Instagram posts by linking a Facebook Page to your Instagram professional account and using your Facebook ad account.

Before you begin

  • If you choose to connect a Facebook Page to your Instagram account, your personal Facebook account must have an admin role on the Page you’d like to connect to. If the Page isn’t in the drop down on your Instagram profile, check your Page’s settings on Facebook to determine if you have an admin role.

To add a payment method to your account:

  1. Go to your profile and tap in the top right corner.
  2. Tap Settings at the bottom.
  3. Tap Business.
  4. Tap Promotion Payments.
  5. Tap Payment Methods. From here, you can select a payment method that is linked from Facebook. You can also add another payment method, like PayPal, or a credit or debit card.

Note: If you change the primary payment method on your ad account, that change will be reflected across both Facebook and Instagram.

Learn more

Need additional help? Visit the Business Help Center for more information and support.
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