Pay for Promotions From the Instagram App
You can pay for promoted posts from the Instagram app by adding a payment method. You can also pay for your promoted Instagram posts by linking a Facebook Page to your Instagram professional account and using your Facebook ad account.
Before you begin
- You may need to convert to an Instagram professional account to link to a Facebook Page.
- Be an admin of the Page you'd like to connect to.
To add a payment method to your account:
- Go to your profile and tap in the upper right corner.
- Tap Settings.
- Tap Business.
- Tap Promotion Payments.
- Tap Payment Methods. From here, you can select a payment method that is linked from Facebook. You can also add another payment method, like PayPal, or a credit or debit card.
Note: If you change the primary payment method on your ad account, that change will be reflected across both Facebook and Instagram.