How do shops on Instagram work?
Shops showcase a seller's items and allow you to see and buy products on Instagram. In a seller's shop, you can look through their collections, which may have been customized by the seller, so you see the most relevant items.
To see a seller’s shop:
- Go to the profile of the seller you want to browse.
- Tap View Shop.
When buying from sellers on Instagram, you can checkout directly in the app with Facebook Pay for a seamless and secure shopping experience. You will also have access to order details and customer support for payment inquiries.
This means that your activity may influence what you see in individual shops, our Shop tabs, or elsewhere on Instagram and Facebook, including ads. For instance, if you look through collections of bicycles in a seller's shop, you might see more content (including ads) about bicycles on other Facebook Products.
Learn more about how we collect, use and share information and your rights in our Data Policy.