How do Shops on Instagram work?
Facebook Shops showcase a seller's products and allow you to see and purchase products on Instagram. You can look through a seller’s products and collections in their Shop, and the seller may customize their offerings to show you more relevant products.
To see a seller’s Shop:
- Go to the Instagram profile you want to browse.
- Tap View Shop.
How is your data used with Facebook Shops?
This means that your activity may influence what you see in Shops and our Products. For instance, if you look through collections of bicycles in Shops, you might see more content (including ads) about bicycles on other Facebook Products.
Learn more about how we collect, use, and share information and your rights in our Data Policy.