How do I buy something on Instagram?

For product pages showing Buy on Instagram, there are two ways to buy something:

  • Buy Now: If you are ready to buy a single product from a seller, tap Buy Now to proceed to checkout and complete your purchase.
  • Add to Cart: If you want to save a product and continue shopping, or save multiple products from the same seller to buy together, you can add them to your Cart and checkout when you're ready.

For product pages showing View on Website, you must complete the purchase on the seller's website. Learn more about which products can be bought on Instagram.

Buy Now on Instagram

To buy a product if you have not used checkout on Instagram before:

  1. Tap any product photo with a .
  2. Tap Buy Now.
  3. Select product specifications for your purchase (example: color, size), if necessary.
  4. Enter your delivery and payment information, then tap Next. If you have already set up Facebook Pay on Facebook, you may be able to connect your payment information to Instagram.
  5. Review your order details then tap Place Order.

Keep in mind that your payment and delivery information will be saved for future purchases.

Note: If you’re entering your address for the first time, you must first enter an address that matches the address on your payment method. To ship to a different address, you can always add an additional delivery address.

 

To buy a product if you have previously used checkout on Instagram:

  1. Tap any product photo with a .
  2. Tap Buy Now.
  3. Select product specifications for your purchase (example: color, size), if necessary.
  4. If you have shopped using Instagram Checkout before, your previously saved delivery and payment information will be filled in. Review your order details, then tap Place Order.

Keep in mind you can update your payment information or change your delivery address at any time.

Once you place your order, you'll see the option to create a PIN for easy and secure checkouts on future orders.

Buy from your Cart on Instagram

Any time you see Add to Cart on the product page, you can add multiple items from the same seller into your Cart and buy them together. Adding items to your Cart allows you to continue shopping and complete your purchase when you're ready.

To buy products in your Cart:

  1. Tap .
  2. Tap .
  3. Tap Cart, then select the Cart you'd like to view.
  4. Tap Proceed to Checkout at the bottom.
  5. If you have not used checkout on Instagram before, enter your delivery and payment information. If you have previously shopped using checkout on Instagram, your previously saved delivery and payment information will be filled in.
  6. Tap Next at the bottom.
  7. Review your order details, then tap Place Order.

Keep in mind that products from different sellers in your Cart must be purchased separately.

About orders on Instagram

When you buy something on Instagram:

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