How do I know which products I can buy on Instagram?

You can only buy something through Instagram on posts that show Buy on Instagram and Add to Cart or Buy Now on the product page. Please be aware that only eligible purchases made on Instagram are protected by our Purchase Protection policy.

Product pages that show View on Website mean that the products can only be bought on the seller's website and cannot be bought on Instagram. When you tap View on Website, you'll be taken to the seller's website to complete your purchase. Learn more about Instagram Shopping.

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