Manage account-level permissions for partnership ads in Meta Business Suite
Branded content ads are now called partnership ads.
Through Meta Business Suite, advertisers can manage partnership ad relationships with their partners at the account level and run partnership ads without additional permissions at the content level.
Advertisers can also send a partnership ad request to their partner to view and accept in the Instagram app. Advertisers can also view pending requests, accepted requests that indicate active partnerships, and inactive requests for which creators or brands have removed permission.
Advertisers can:
- Create partnership ads from a partner’s handle without pre-existing content.
- Create partnership ads from any of the partner’s existing posts, stories or reels that tag the advertiser, including archived content. Note: To boost Instagram content, the advertiser must be tagged using either the paid partnership label, @mentions, people tags, product tags, or Instagram Collabs. To boost Facebook content, the advertiser must be tagged using the paid partnership label.
- Include or exclude their partner’s custom audience in their partnership ad campaign.
Creators and partners can:
- Tag the advertiser in the paid partnership label when creating branded content.
How to send a partnership ad request in Meta Business Suite
To send a partnership ad request in Meta Business Suite:
- In Meta Business Suite, click Settings in the bottom left corner.
- Select Ad partnerships.
- Click Add partnership in the top right corner.
- Search for the partner’s username, then select their account.
- Click Next.
- Select your business’ Instagram account.
Note: Partnership ad permissions will be toggled on by default. - Click Next, then click Send request.
Your partner will be notified and can accept the request in the Instagram app. You can also share the link under “Link to request” with your partner to take them directly to the screen on the Instagram app where they can view and accept your request.
Once the partner accepts your request, account-level permissions will be established and you can create partnership ads with this partner without additional permission requests.
Note: Partners who have not accepted the request have a “Request sent” status in the Ad partnerships tab. Click Manage to manage the request. You can click Get request link to share a link that takes them directly to the screen where they can view and accept the request in the Instagram app. You can also click Notify again to re-send the request notification.
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