Troubleshoot checkout on Instagram
Beginning on April 24, 2024, existing shops in the US without the checkout method On Facebook and Instagram enabled will no longer be supported. Learn more.
Checkout on Instagram lets customers make purchases directly from your shop on Instagram without ever leaving the app. If you set up your shop on Instagram with an API Integration, Commerce Manager, or a third party platform, your business may be eligible to use checkout.
Check if your business is compatible:
- Your Facebook account and Page or Instagram professional account must have demonstrated trustworthiness through an authentic and established presence.
- You must have a commerce-ready catalog with items that can be purchased on your own live website. This must be a website that you own. Your products can not be sold via a 3rd party site.
- When you sell directly with Checkout on Instagram, your sales are subject to our selling fee. It’s free to set up and host a shop on Instagram.
- You need a US bank account for payouts and a representative’s name, SSN and DOB to verify the authenticity of your business. This also means you have to have a US business tax ID (EIN) that matches your legal name and a State Tax Registration Number for every state where you have a presence.
If you’re having issues with product tags:
- Only products in USD can be purchased via checkout. You can tag products in your catalog that are not listed in USD, but these products will direct customers to purchase from your website.
- After you enable checkout on Instagram, all shopping tags will direct people who are based in the U.S. to transact within Instagram. People based outside of the U.S. will continue to see a link to view the product on your external website.
If you’re having issues with shipping and returns:
- You must follow the shipping policies of Commerce Manager or your platform partner. The policies that apply to you depend on where you set up your Instagram sales channel. For all sales, you must add tracking information and mark orders as shipped. All Sales that are not shipped within 30 days will automatically be cancelled.
- Final sale and return windows up to 30 days are currently available at the categorical and single item levels, for all products with an assigned Google Product Category.
To ensure the privacy of our users, we do not share customer data aside from name, email and shipping address to fulfill orders. Customer email addresses cannot be used for marketing purposes unless the customer opts-in. At this time, your customers can only opt-in to share email addresses for marketing purposes if your shop is integrated via our API or some platform partners.
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