Create a broadcast channel on Instagram
This feature isn’t available to everyone.
As an Instagram creator, you can create a broadcast channel to share messages like announcements, behind-the-scenes content and event details, or upcoming collaborations with your followers.
Followers that join your channel will be able to react to messages you send or vote in polls you create in the channel, but they will not be able to send messages. Since your broadcast channels are public, they are discoverable by anyone on Instagram, but only your followers can join.
Keep in mind that when you share organic branded content in a channel, our branded content policies require that you use the paid partnership tool to indicate when a commercial relationship has influenced a message.
Create a broadcast channel
Instagram app for Android and iPhone- Tap
or
in the top right of Feed.
- Tap
in the top right.
- Tap Create broadcast channel. From here you can:
- Enter a channel name.
- Choose an audience for your channel.
- Choose when your channel ends.
- Choose to show your channel on your profile.
- Tap Create broadcast channel at the bottom.
You can find your broadcast channels in the Instagram app by tapping or in the top right, then tapping Channels at the top.
or in the top right, then tapping Channels at the top.Keep in mind that broadcast channels are slowly being released on Instagram and aren’t available to everyone at this time. We’re initially allowing creators and select accounts with more than 10,000 followers to create a broadcast channel. We are actively working to improve the experience and make the feature available to more accounts on Instagram in the future.
Invite others to join your channel
There are a few ways to invite people to join your broadcast channel.
When you send the first message in your broadcast channel, all of your followers will receive a notification inviting them to join the channel.
You can also invite people to join by:
- Sharing an invite link to your channel. Note: The invite link to your broadcast channel can’t be turned off. However, you can reset it to generate a new link at any time.
- Adding the channel to your stories. As the creator and admin of a broadcast channel, you can share your channel to a story. Learn more about what admins of broadcast channels can do on Instagram.
- Sharing a message from the channel to a story by tapping and holding a message in the channel, then tapping Share to story. Your story will include an image of the message. People that can view your story can tap the image of the message to find and join the broadcast channel.
Related Articles
| English (US) | + |