How to set up a business account on Instagram
On Instagram, you can change your personal profile into a business account to access features that can help you grow your business.
With a business account, you have access to free business tools, like:
- Viewing insights that can help you understand who is engaging with your business on Instagram.
- Accessing the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.
- Having the option to display or hide your business category and contact information on your profile.
Before you begin
- To set up an Instagram business account, you need to create an Instagram account or use an existing Instagram account.
- You can only have 5 Instagram accounts at a time, without having to log out and log back in.
How to set up a business account on Instagram
To set up a business account:
- Go to your profile and tap
in the upper right corner.
- Tap Account type and tools.
- Tap Switch to professional account.
- Tap Continue.
- Select a Category for your business and tap Done.
- Select Business and tap Next.
- Tap Next.
- Add contact details and tap Next. To skip this step, tap Don’t use my contact info.
- To share logins using Accounts Center tap Login to Facebook. You can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across Meta. Note: At this time, only one Facebook Page can be connected to your business account. To skip this step, tap Skip.
- Set up your professional account by completing the optional steps or tap X on the top right corner to return to your profile.
- To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.
To switch your creator account to a business account:
- Go to your profile and tap
- Tap Creator tools and controls.
- Tap Switch account type.
- Tap Switch to business account.
- Tap Switch.
To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display under Public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.
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