About Instagram's creator marketplace
This feature is only available for business and creator accounts on Instagram.
This product or feature may not be available to you yet.
Instagram’s creator marketplace helps creators connect with brands and partner on branded content and partnership ads. Learn more about branded content and partnership ads on Instagram.
All branded content must be disclosed with the paid partnership label in Feed, Stories, Live, Reels, and Instagram videos. Participation in the creator marketplace is not required to use the paid partnership label.
Eligibility requirements for Instagram’s creator marketplace
To be eligible for Instagram’s the creator marketplace, creators and brands must follow these requirements, which help Instagram maintain the integrity of branded content partnerships:
- Follow our Branded Content Policies and Partner Monetization Policies.
- Remain compliant with our Community Guidelines and Content Monetization Policies.
- Be in the following countries where creator marketplace is available: United States, Canada, New Zealand, Australia, United Kingdom, Brazil, Japan, India, and China (brands only).
- Creators must be 18 years or older.
Note: Creators can check their eligibility for Instagram's creator marketplace under account settings. If eligible, creators can join the creator marketplace from the professional dashboard.
Benefits of Instagram’s creator marketplace
By joining Instagram’s creator marketplace, creators can:
- Be discovered for branded content partnerships. Once you add your profile on creator marketplace, brands can discover you and send you a partnership message. You can also add your favorite brands to your list of preferred brand partners and brands will see that you’re interested in working with them.
- Manage your partnership messages and keep track of branded content opportunities. When you receive your first partnership message, you will gain access to a new folder in your Instagram messages that allows brands to reach out about potential brand deals.
- Add your branded content interests. Help brands find you and learn what type of content you create by identifying your interests, like skincare, sports or food.
- Showcase your work to brands with a creator portfolio. Your creator portfolio is a way to show brands what makes you unique as a creator and stand out for brand deals.
- View projects. Projects are used by brands interested in collaborating with creators on branded content or partnership ads. You can browse projects that fit your profile for potential opportunities and let brands know you’re interested in collaborating.
With Instagram’s creator marketplace, brands can:
- Discover creators to partner with. You can search for creators and view insights to help you decide if they might be a fit for your brand.
- Create a branded content campaign. Campaigns make it easier to collaborate with creators on Instagram’s creator marketplace. After you've created a campaign, you'll be able to share important details with creators and invite them to work with you.
- Track your campaign’s progress. After you've created a campaign and shared your campaign with creators, you will be able to track the progress of each creator’s project. You'll be able to see a list of creators you have shared your campaign with, and the status of each project.
Note: Creators and brands can opt out of Instagram's creator marketplace at any time.
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