This feature is only available for business and creator accounts on Instagram.
Bonuses are opportunities for you to earn money directly from Instagram. If you qualify to start earning bonuses, you’ll be notified in the Instagram app to
onboard and enable bonus payouts.On March 9, 2023, we stopped extending new and renewed Reels Play deals on Instagram in the US and India. We will honor the existing Instagram Reels Play deals until they expire.
Rules and eligibility
By proceeding with Bonuses, you agree to these Program Rules and eligibility requirements:
- You may at some time be informed that you are eligible to onboard to a bonus program. That eligibility may expire. The date at which it expires can be identified when you access the bonus in the Instagram app.
- Branded content is currently ineligible for Bonuses.
- To earn a bonus, you must meet all requirements for the relevant bonus program.
- The requirements and the details of each bonus program may vary by participant. You’ll be able to find this information when you onboard to each bonus program.
- For any bonus available to you, you can see your progress toward earning that bonus in your professional dashboard. Note: It might take up to 24 hours to update your progress and earnings.
- Instagram will not pay bonuses for content reflecting misleading or inauthentic behavior.
- Bonuses do not constitute endorsements of the content created to earn those bonuses.
Payouts and bonuses
You’ll receive bonus earnings if you meet the requirements for each bonus. Approximate bonus earnings will appear in the bonus-specific progress page.
We determine the amount you’ve earned at the end of the bonus period. The earnings from that bonus won’t be paid until the following month.
Additional support
If you’re having trouble receiving your payment or you still have questions, you can
request support in the Instagram App.