About selling products with affiliate on Instagram
Instagram’s current affiliate program will end in August. From August 31, creators will no longer be able to tag commission-eligible products, and existing content will no longer earn commission. Learn more.
If you sell products from a shop on Instagram, you can create an affiliate program to allow creators to share your products and earn commissions.
With an affiliate program, you can:
- View insights on affiliate performance with participating creators.
- Review any content using the creator content tab to understand how creators are promoting your products. You can also see how many likes each piece of content has.
- Manage commission rates for products in your shop and run campaigns for specific products or creators.
Note: All commissions will be paid out by Meta for purchases made on Instagram.
The eligible for commission label will automatically apply to affiliate posts, and creators will be paid monthly.
Note: All creator applications are reviewed and approved by Meta before creators can join the affiliate program.
Create an affiliate program to begin selling with affiliate on Instagram.
How branded content works with affiliate
Affiliate creators can tag affiliate products on their branded content posts. If they add you as their brand partner to their Instagram post, they must apply the paid partnership label.
Remember that you can only remove or edit product tags from branded content posts, not from affiliate posts.
Consider any potential affiliate earnings when agreeing fees for branded content posts. You can review requirements and functionality to learn more about how creators can use both affiliate and branded content.
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