You can now create Instagram ads without having a presence on Facebook. If you are boosting a post from your Instagram business account for the first time, you won’t have to connect to a Meta ad account or Facebook Page.

At this time, you can’t connect your Instagram account to an ad account. You’ll be able to manage your ad campaign and track ad performance on Instagram. You won’t need to manage your Instagram ads on Meta Ads Manager.

Note that even if you don’t connect your ad account to your Instagram account, you can still create and use an ad account. Your ad account will remain separate from your Instagram account. You’ll be able to view and manage all Facebook ad campaigns on your ad account. Meanwhile, you can view and manage all your Instagram campaigns on your Instagram account.

The ability to create Instagram ads without an ad account connection is limited to businesses who are boosting their Instagram posts for the first time. If you’ve already boosted posts on Instagram, you’ve likely already linked your Instagram and Facebook accounts. You won’t experience any changes when boosting your Instagram posts or stories.