About partnership ads on Instagram
Branded content ads are now called partnership ads.
This feature is only available for business and creator accounts on Instagram.
Partnership ads allow advertisers to run ads with creators, brands, and other businesses. The advertiser and partner accounts are featured in the ad’s header and the ads leverage signals from both accounts for improved ranking and incremental performance.
Benefits for creators:
- Increase reach for your content.
- Give brands permission to boost your eligible content into a partnership ad. Learn how to create an Instagram partnership ad code to share with partners
- Control which content, including archived content and hidden Collab posts, an advertiser is allowed to boost into a partnership ad featuring both of your accounts in the header. Learn more about partnership ad specifications for creators
Benefits for advertisers:
- Partner with creators to create more authentic and engaging content that results in more performant ads.
- Ability to run ads from your account and a creator’s account to reach new audiences. Learn how to create an Instagram partnership ad
- Access to insights on ad performance in Ads Manager. Learn how to measure partnership ad performance
Learn more
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