Businesses, partners and qualified public Instagram accounts can add product stickers to Instagram stories from brands with shops on Instagram.
You can add one sticker (with up to 5 products tagged) per story. You can use the product sticker with additional stickers (e.g. polls), highlights and videos.
Before you begin
- To tag products, approved businesses must have their shop on Instagram set up.
- If you’re 13 years old or older with a qualified and public Instagram account, you’re able to tag products:
- If your account is active over the past 30 days and has no more than 2 policy violations.
- Or, if a business has approved your access to tag their products as a branded content partner. Go to Account settings to confirm that you’re added as a branded content partner with permission to tag products.
How to add product stickers to Instagram Stories
To add product stickers:
- Tap and select Story.
- Select a photo or video to upload to your story, then select the product sticker from the sticker tray.
- Select the collection, storefront or product(s) from your catalog that you want to feature.
- Tap Done.
- Move the sticker to where you want it to appear on your story.
Note: The style of the sticker can be changed by tapping the sticker. - Tap and select your audience.
- Tap Share.
Your product sticker is published to your Instagram stories.
Learn more