How to boost an Instagram post
If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu.
Starting February 2024, an Apple service charge of 30% of your total payment amount, before any applicable taxes, may apply when you boost in the Instagram iOS app. This fee is retained by Apple, not Instagram or Meta. Learn more about avoiding Apple service charges when boosting on Instagram.
You can boost a feed post that you create on Instagram to turn it into an ad within the Instagram app or on your computer. When you create an ad using boost, you can choose your advertising goal. Boosted posts appear in Explore, home feed, Explore feed, profile feed and Stories. Instagram feed posts that include product tags can also be boosted.
Before you begin
- Convert your profile to a professional account.
- To boost a new post that you create on Instagram, toggle on the Boost post option before you share your new Instagram post.
- If your Instagram or Facebook account is in Accounts Center with a subscription to use Meta Products without ads, your ability to monetize and run ads is limited. Learn more about how subscribing to Meta Products without ads limits your ability to advertise or monetize with ads.
Note: When you boost a post on the Facebook or Instagram iOS apps, you’ll need to pay with prepaid funds. Prepaid funds added through the iOS apps will be charged through Apple, which retains a service fee on your total ad payment before applicable taxes. Applicable taxes and Apple service fees are not kept by Meta.
How to boost an Instagram post
To boost an Instagram feed post:
- Go to your profile.
- Tap the post you'd like to boost.
- Avoid boosting posts featuring images greater than 8 MB.
- Below the post's image, click Boost.
- Fill in the details of your ad by setting the Goal (what do you want people to do when they see your ad), Audience (who you want to see your ad), Budget (how much you want to spend daily) and Duration (how long you want your ad to run). Tap Next once you've completed these details.
- If you didn’t link to a Facebook account when you set up your Instagram professional account, you will be prompted to connect an account. You can choose an existing account or tap Skip. If you tap Skip, you won’t see this step when you boost future posts. You can still connect a Facebook Page to your profile at any time
- Tap Preview ad to review the placements that your ad will run and control Advantage+ creative.
- Note: If your ad runs in the Feed placement, your ad will appear in profile feed. Learn more about ads in Instagram profile feed.
- To complete your ad, tap Boost post.
Once you tap Boost post, your ad will be submitted for review to make sure it meets our ad policies. Your ad will begin running after it's been reviewed and approved.
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