Boost Your Instagram Post with Accounts Center
This feature is only available for business and creator accounts on Instagram.
Starting February 2024, an Apple service charge of 30% of your total payment amount, before any applicable taxes, may apply when you boost in the Instagram iOS app. This fee is retained by Apple, not Instagram or Meta. Learn more about avoiding Apple service charges when boosting on Instagram.
If you’d like to boost your Instagram content in the Instagram mobile app, you may need to add your Instagram account to Accounts Center. When you add accounts to an Accounts Center, you’ll be prompted to log into your personal Facebook account. This is because your Instagram business or creator account must be connected to a personal Facebook account to access your Meta ad account, and enable you to boost your Instagram content.
If you’ve already added accounts to an Accounts Center with a personal Instagram account, you may receive a warning when you try to add your Instagram business or creator account. Only one Instagram account can be connected to a personal Facebook account at one time when boosting on the Instagram mobile app. You’ll have to remove the personal Instagram account in order to authenticate and add accounts to an Accounts Center for your Instagram business or creator account.
Before you begin
  • You’ll need
    • an Instagram business or creator account
    • a Facebook personal account
To boost a post with Accounts Center:
  1. Go to your profile, and tap on the post you’d like to boost.
  2. Tap Boost Post.
  3. If you haven’t added your Instagram business or creator account to Accounts Center, you may be prompted to to do so at this step. Confirm or change your Facebook account to connect to your Instagram business or creator account.
  4. Tap Continue.
  5. If you have multiple Instagram accounts, you may receive a warning about removing a previously added Instagram account from Accounts Center. Tap OK.
    • Unlinking your Instagram business or creator account will not affect cross-posting to a Facebook business Page.
  6. Tap Finish Setting Up.
  7. Complete the additional steps of creating your ad, including selecting your goal, audience, budget and duration.
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